About Us



Introducing The Hoop Station, your one-stop shop for all your hoop needs. 

The Hoop Station Hoop Earring Stand

Founded by Juliet Rowe as part of the Georgiana Scott brand, we strive to provide fashionable and fun hoops for every occasion. We know that accessorizing your outfits with the perfect confident boost – and we’re here to make you feel fashion forward, even on days you don’t.

Founder Juliet Rowe of The Hoop Station

Our striking hoops are made in Italy and are available in all sizes and shapes to fit your mood. Part of the Georgiana Scott brand, The Hoop Station is the destination for all things hoops. Juliet Rowe founded the line due to the hoops’ soaring popularity amongst customers. Having had a background in PR and communication within the jewellery industry, her expertise has allowed her to provide you with styles that truly reflect you. Each piece is a form of expression of your style identity. We can guarantee quality – our hoops are crafted in sterling silver or 18 carat gold or rose gold for a luxurious feel to every outfit.

Our vision? To help every woman up her hoops game. Something timeless for work, something bold for nights out, something feminine for a family day out, whoever you are, wherever you are, you too can rock The Hoop Station look with our range of huggies and hoops. You are our muses. We also offer a unique online experience, from video-call shopping for the birthday girl and our bold bespoke gift bags, because we want to give you amazing service.